Interesting how we consider something normative, and all other things to be alternative then. For example Americans referring to some transmissions as “Standard” (which is weird, because for them automatic is normative), or to refer to imperial measurements as “standard” (vs metric).
A big part of the electrical vehicle debate is based on the perception that the internal combustion engine is “normative” and the new tech is “alternative”. But sometimes I think we need to ask ourselves, is the thing we’re comparing against really the “standard” yardstick?
Sorry, I’m being all philosophical again. I suppose it is normal… there is that word again… let’s say it is justifiable to compare the new thing to the thing you are already used to 
